How to Improve Sales: eCommerce Growth Strategies

Mar 06, 2025

Many eCommerce businesses face challenges converting customers in the increasingly competitive retail industry. A key reason? With thousands of online retailers optimizing for conversions, even minor obstacles can impact customer decisions and lead to cart abandonment (1). This article will explore strategies to support your eCommerce growth goals and provide options to serve your customers better.

Understanding Your Audience

A diverse range of customers shop online, each with unique needs and expectations. Many online customers seek a convenient way to access the products they need (2). Some customers seek options to get what they want without using credit*. As an eCommerce retailer, you can support your customers by providing alternatives to financing, such as lease-to-own, which can help those customers looking for more ways to complete their transactions. Nearly half of the customers in the U.S. can be categorized as non-prime, and over 25% of those customers have no credit profile at all (3). Many customers shift into the non-prime category after various unplanned life events like:

Being unexpectedly let go at work

A divorce or change in living circumstances

A medical crisis

By recognizing your customers' home and lifestyle needs, you can identify options that make shopping more accessible. Lease-to-own with Acima Leasing is one solution customers can apply for in different financial situations and life stages (4).

eCommerce Growth Opportunities with Mobile

As more customers look for convenient and accessible shopping solutions, ensuring a seamless online experience becomes even more important. One way you can support this shift is by focusing on mobile commerce, which continues growing rapidly in eCommerce.

With mobile commerce projected to account for 72% of all eCommerce sales by 2025, prioritizing the mobile shopping experience is key (5). To enhance your mobile accessibility, consider the Acima Leasing mobile app.

Top Benefits

Easy Application Process: Customers can quickly apply for a lease-to-own through the app. If approved, they’ll be eligible to lease up to $5,000 in merchandise**.

Increased Store Visibility: The Acima Leasing mobile app helps customers discover participating retailers that offer lease-to-own options, making it easier for them to shop with you online.

Shop Anytime, Anywhere: The Acima Leasing mobile app allows customers to browse and lease products from your store anytime, directly from their mobile devices.

Finding New Growth Opportunities for eCommerce

Beyond marketing and loyalty strategies, businesses have a range of eCommerce approaches to consider as the retail industry develops. Options such as Augmented Reality (AR) shopping, social commerce, and composable commerce continue to gain attention.

AR Shopping: Augmented Reality could enhance how customers experience products online by allowing them to visualize items in their space before purchasing.

Social Commerce: Social media platforms are becoming more integrated with eCommerce, providing a direct way for customers to engage with brands and make purchases.

Composable Commerce: This flexible approach allows businesses to build customizable online stores that adapt to evolving customer needs and industry trends.

To explore these trends further, read our full article for more insights on how they influence eCommerce.

Turning Browsers into Customers

With an average cart abandonment rate of 73.12% , many eCommerce businesses face significant challenges in converting browsers into customers. Exploring eCommerce strategies that support growth and the customer experience can help address this challenge. (6)

With lease-to-own and the Acima Leasing mobile app, customers can apply and shop with ease. Take the next step and apply with Acima Leasing to explore how lease-to-own can support your eCommerce growth.

The content of this article is provided solely for general interest and should not be relied upon or construed as any form of advice, whether legal, financial, or otherwise. Receipt or use of this information does not create any sort of relationship between us.

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