When Is Spring Cleaning Season—and What Should Retailers Be Ready For?

Spring is often seen as a time for fresh starts and tends to bring increased activity across the retail industry. Many customers look forward to cleaning, decorating, and refreshing their homes as the weather warms up. In 2024, Easter spending was projected to reach $24 billion, which points to spring as a potentially strong shopping season (1). 

Just as the season shifts, it can also be important for your business to stay ready to meet customers where they are, especially when needs, interests, and budgets may change. This guide explores spring and the seasonal patterns that may shape how customers shop and how your business can be ready to support them. 

What Spring Cleaning Season Means for Your Business 

You might be wondering, when is spring cleaning season? For your business, that question is about preparing for changing customer needs—especially those centered around seasonal transitions and activities (2). Simply being aware of this increased interest can help you prepare to serve customers with the right mindset and readiness. This time of year also lines up with tax refunds and Easter, which may encourage more customers to shop during this period (1). Products customers often seek during spring refreshes include: 

• Outdoor living items for entertaining and relaxing outside in warmer weather (3) 

• Electronics and appliances that may support seasonal home upgrades (4) 

• Tires for vehicle prep ahead of spring and summer travel (5) 

How Spring Brings Change—and What That Might Mean for Your Customers 

Spring cleaning season is also often surrounded by other life events. Some customers may be moving, starting new jobs or preparing for graduations. These transitions often lead them to shop in-store, online or on their smartphones (6) for items that support their changing lifestyles—and they’re often exploring options outside of financing to do so. 

Understanding Customers Who Prefer an Alternative to Financing 

Spring is just one example of when customer needs can shift—and it's a helpful reminder that flexibility matters throughout the year. At any time, some customers may prefer or need the option to shop without using credit.* Nearly half of U.S. customers can be categorized as non-prime customers, which means they may not qualify for financing or prefer not to use it. These customers work hard and budget carefully but may need another way to shop. (7) 

This is where lease-to-own with Acima Leasing may provide a potential option to still get those big-ticket items regardless of their life situations. 

How Acima Leasing Can Help You Serve More Customers  

Acima Leasing makes shopping easier—for your team and your customers. Here’s what you get: 

• Enhanced Customer Experience: Acima Leasing is designed to simplify the process for customers who want to shop without using credit.* From application to lease completion, our solution aims to be clear and accessible. 

• Collaborative Support: You’ll have access to tools and resources to help educate your team about how Acima Leasing works. This support can make it easier for your team to confidently explain lease-to-own to customers. 

• Easy and Quick Implementation: Acima Leasing provides turnkey integrations for both in-store and online environments. These solutions are built for a smooth setup, so you can start offering lease-to-own without major disruptions. 

Supporting Customer Needs Beyond Spring 

Spring might be the season to start thinking differently about how you serve your customers. But these needs don’t disappear with the season. Lease-to-own with Acima Leasing can offer support year-round for your customers who are looking for ways to shop without using credit*. 

To learn more, visit the Partner page on our website to start an application or submit an inquiry—our team is ready to help you explore what's possible. 

FAQs: What to Know About Acima Leasing 

What support does Acima Leasing provide to help my business integrate lease-to-own? 

If you need help seeing the immediate impact of lease-to-own, we provide a merchant portal to track all transactions. Additionally, we offer in-store marketing materials to help educate customers on lease-to-own options. This way, you can quickly inform your customers about lease-to-own benefits. For eCommerce integration, our robust API and pre-built shopping cart plugins are compatible with platforms like Shopify, Magento, BigCommerce, and WooCommerce, supporting that frictionless experience. 

Why should my business consider lease-to-own if we currently offer financing? 

While financing works well for some, it may not meet the needs of every customer. Offering an alternative like a lease-to-own option allows you to serve a broader range of customers. This approach is about understanding and supporting customers who may face challenges qualifying for financing due to certain life circumstances. Ultimately, it's about creating an inclusive shopping experience where everyone feels valued and can access the products they need. 

Sources: 

1. National Retail Federation (NRF). (2025). Easter spending expected to reach record $24 billion.

2. McKinsey & Company. (2025). The state of the U.S. consumer.

3. Fixr. Outdoor living trends.

4. CE Pro. (2025). Consumer tech spending expected to rebound.

5. Modern Tire Dealer. (2025). Tire sellout shows greatest monthly gain in 3 years.

6. Dash. Ecommerce statistics.

7. Consumer Financial Protection Bureau (CFPB). (2021). Consumer credit card market report.