How to Use Revenue Growth Strategies to Build a Stronger Business

Navigating revenue growth strategies can be a balancing act for retail businesses. While reaching more customers is important, continuing to meet the needs of your existing customer base also contributes significantly to encouraging loyalty (1). The good news: driving meaningful growth doesn't always require big changes. Often, it's about introducing solutions that enhance customer engagement and remove common barriers to shopping. 

Let’s explore a few options to support your business's revenue growth. 

Start With Your Customer: Why Options Matter 

To grow revenue, consider what might keep some customers from completing their shopping journey. 

• In-store: Long checkout lines can lead to lost sales (2). 

• eCommerce: Cart abandonment rates average nearly 70%, often due to unexpected costs or complicated checkout processes (3). 

Another example is some customers don’t use or qualify for financing (4), which can limit their options when shopping for big-ticket items. Instead of leaving these customers as an underserved (5) part of your customer base, take a look at an alternative to financing option with Acima Leasing. Lease-to-own can offer those customers another way to say yes to what they want—without using credit*. 

Expand Your Reach with The No Credit Option* 

Nearly half of U.S. customers are considered non-prime, meaning they may seek options outside of cash and financing (4) while shopping. Offering Acima Leasing can help you reach a broader customer base, especially these non-prime customers who are often underserved. By providing The No Credit Option*, you can open opportunities for customers who may not have many choices. Whether you're a small business or a larger retailer looking to expand your reach, exploring alternatives to financing (6) can help more customers make a decision that fits their budget. 

Turn Interest Into Action: Converting Customers at the Right Moment 

Cart abandonment remains a challenge for many retailers, especially online. Hesitation at checkout can stem from a lack of trust or unclear return policies (7). In some cases, limited checkout options that don’t reflect customers’ needs may contribute to cart abandonment (6). One potential way to address this is by offering lease-to-own, which can support customers who are looking for alternatives to financing. For further perspective on how this can support online growth, take a look at this blog on eCommerce revenue strategies. 

How Acima Leasing Can Support Retailer Success 

Retailers choose Acima Leasing not just for a lease-to-own solution, but for the support that comes with it. From a simple application process to turn-key integrations for your business, getting started is easy for both you and your customers. 

To learn more about how Acima Leasing can support your business, explore these articles: 

• A Retailer’s Guide to Acima Leasing  

• The Basics of Lease-to-Own for Businesses  

Build a Stronger, More Inclusive Business 

At the end of the day, revenue growth strategies are about serving more customers in meaningful ways. Lease-to-own through Acima Leasing helps work towards that, with the added benefit of building loyalty, improving conversions and expanding your reach (4). 

Want to explore how lease-to-own could support your revenue growth goals and help you serve more customers? Visit our Partner page to get in touch and learn more. 

Sources: 

1. Invesp. Customer acquisition vs. retention. 

2. My Total Retail. (2024). Boosting retail sales with faster checkout systems. 

3. Baymard Institute. Cart abandonment rate. 

4. Acima. (2024). Inclusive shopping options white paper. 

5. Digital Leadership. Identifying underserved customer needs. 

6. Inc. (2024). Embracing diverse payment options. 

7. Trustpilot. Overcoming customer hesitation.