3 Ways to Grow Your Business by Enhancing Shopping Flexibility

Feb 27, 2025

Retail businesses vary in size and resources, which means growth strategies often need to be flexible. Whether you're a small business or enterprise retailer, you may encounter different challenges, such as resource constraints for smaller operations or complexities tied to scaling for larger ones. Additionally, you may find that shifts in customer behavior—like an increased focus on value or smaller carts—require you to rethink your approach. These factors suggest that a one-size-fits-all strategy is unlikely to meet the needs of every retailer. (1)

To navigate these challenges, you can explore adaptable growth strategies that align with your resources and customer needs. In this article, we’ll discuss three key strategies to help your business grow, including how lease-to-own with Acima Leasing fits into the equation.

Ways to Grow Your Business: Small & Enterprise Businesses

Not all businesses have the same resources, but some strategies contribute to growth for both small and large retailers. Here are three approaches:

Expand Checkout Options for More Sales

Businesses of all sizes can benefit from reducing checkout barriers, which can help lower cart abandonment rates and in-store transaction losses. A streamlined checkout experience can lead to fewer abandoned carts, as nearly 70% of online shopping carts are abandoned before purchase. Additionally, brick-and-mortar retailers who simplify transactions and reduce wait times can improve conversion rates and overall customer satisfaction. (2)(3)

Did you know?

Customers today expect more flexibility at checkout, and lease-to-own is one way retailers can meet that demand while capturing more completed transactions (4).

Boost Interest with Product Strategies

Incorporating a product-led growth (PLG) strategy can help retailers drive customer engagement and retention. You can create lasting value by designing intuitive shopping experiences and continuously improving offerings based on user feedback (5).

Did you know?

A PLG approach allows customers to explore products independently, leading to increased satisfaction and long-term loyalty (6).

Create a Seamless Shopping Experience

A well-optimized shopping experience can increase customer satisfaction and encourage repeat visits. To make the experience more convenient, you can refine store layouts and improve checkout speed (7). Additionally, if you have an eCommerce business, you can enhance the online experience by simplifying the navigation and reducing friction at checkout (8).

Did you know?

Customers who have a frictionless shopping experience are more likely to complete their purchase and return for future transactions. Optimizing online and in-store experiences can lead to higher conversion rates and customer loyalty (9).

The Role of Lease-to-Own in Expanding Shopping Options

Providing alternative payment methods helps businesses serve a broader audience by making transactions more accessible (10). Customers who may not qualify for financing could still apply for a lease-to-own solution with Acima Leasing, allowing them to shop with confidence. Expanding checkout flexibility can also help retailers capture sales that would otherwise be lost, keeping customers engaged and encouraging more transactions (11).

Potential Benefits for Your Business

Enhanced Customer Experience: Expanding your customer base and enhancing the checkout experience can lead to greater customer satisfaction and more frequent repeat business.

Proven Financial Stability: You can benefit from partnering with a company that has a long track record of financial stability and the resources to support business growth.

Partnership Support: Acima Leasing provides comprehensive support to ensure your team is well-equipped to offer a lease-to-own solution effectively.

Lease Renewal Payments: Offering a lease-renewal payment option accommodates various needs, contributing to customer satisfaction.

E-commerce Expertise: Acima Leasing helps you offer a seamless eCommerce experience, complete with robust APIs and pre-built shopping cart plugins available for implementation.

Easy and Quick Implementation: Turnkey integrations for both in-store and online environments allow you to quickly start reaching underserved customers.

Find the Right Growth Strategy for Your Retail Success

You can increase your chances of long-term success by integrating creativity, data-driven insights, and adaptability into your growth efforts (12). Retail growth strategies aren’t one-size-fits-all, but giving your customers more ways to shop and complete transactions can help you stay ahead of changing customer trends. With lease-to-own, you can attract more customers who are looking for alternatives to financing. Take the next step and apply today with Acima Leasing to see how lease-to-own can work for your business.

The content of this article is provided solely for general interest and should not be relied upon or construed as any form of advice, whether legal, financial, or otherwise. Receipt or use of this information does not create any sort of relationship between us.