Did you know nearly half of consumers in the U.S. can be categorized as non-prime (1) consumers? Working with over 15,000 retailer locations, Acima Leasing is a leading lease-to-own provider in this growing market. With 64% of those consumers living paycheck to paycheck (2), now is the time to make sure your retail business is providing options, outside of financing. This guide explores how Acima Leasing’s innovative solution can help you meet your customers' needs effectively, creating opportunities for growth and enhancing your retail business’ success. 

Target Market and Audience 

As we mentioned earlier, nearly half of U.S. consumers (1) may be looking to shop without using credit* due to their circumstances. However, there’s also a market of consumers who seek an alternative to financing when they want a flexible shopping option to meet the needs of their current circumstances. Many consumers become non-prime consumers (1) after various unplanned life events like: 

• An unexpected job layoff 

• A divorce 

• A medical crisis  

Sudden life events may necessitate adaptable shopping approaches. This is where Acima Leasing steps in. By offering an alternative to financing, our lease-to-own solution provides the flexibility needed to serve these growing markets. 

Benefits for Retailers 

Curious why Acima Leasing is the right choice for your alternative- to -financing solution? Let’s walk through a few reasons why it is an excellent decision for your business. 

• Customer experience enhancement: By offering a seamless flexible shopping option, your customers will feel empowered to shop confidently for what they need. 

• Proven track record: Retailers can feel at ease knowing Acima Leasing is a lease-to-own provider with a history of successful retail business transformations. 

• Market growth and exposure: By offering lease-to-own with Acima Leasing you not only open doors to reach new markets but also your brand is exposed to those in the Acima Leasing network already looking to use lease-to-own. 

• An inclusive shopping option: Offering a shopping solution with flexible lease renewal payment options sets you apart from your competition by showing that you prioritize inclusivity. 

• eCommerce expertise: Acima Leasing offers guidance to implement APIs and pre-built shopping cart plugins to help create a frictionless eCommerce experience that allows your customers to complete their transactions without leaving your site. 

• Easy and simple implementation: By working with an experienced lease-to-own provider, retailers can benefit from turnkey integrations for both in-store and online environments.  

Marketing Support and Resources 

Acima Leasing goes above and beyond to support retailers in promoting their lease-to-own options. Through the merchant portal, retailers gain access to a range of point-of-purchase materials, enabling them to effectively communicate the benefits of lease-to-own to customers. Additionally, Acima Leasing employs email remarketing strategies to stay top of mind for customers who are considering lease options, ensuring maximum visibility and engagement. By leveraging these marketing support resources, retailers can effectively communicate the value of Acima Leasing's solution to their customers. 

Excellent Customer Experience 

Dedicated to providing exceptional support throughout the leasing process, Acima Leasing offers customer service resources, including phone, online chat availability and a detailed FAQ page. Whether customers have questions about their lease application or need assistance with lease renewal payments, Acima Leasing is committed to delivering timely and reliable support. This emphasis on customer service not only enhances the overall leasing experience but also reinforces trust and confidence in Acima Leasing as a preferred lease-to-own provider. 

Why Use Acima Leasing 

In conclusion, offering Acima Leasing opens up a world of opportunities for retailers to increase revenue, attract new customers, and differentiate themselves in the market. With its flexible lease-to-own solution, targeted marketing support, and unwavering commitment to a better customer experience, Acima Leasing emerges as a trusted ally in the pursuit of retail success. Connect with Acima Leasing today and unlock the full potential of your retail growth. 

Sources 

1. “The Consumer Credit Card Market.” Consumer Financial Protection Bureau, September 2021, https://files.consumerfinance.gov/f/documents/cfpb_consumer-credit-card-market-report_2021.pdf 

2. Cattanach, J. (2023, March 13). Paycheck to paycheck survey. LendingTree. Retrieved from https://www.lendingtree.com/debt-consolidation/paycheck-to-paycheck-survey/