Most of us may take a long, relaxing holiday on Labor Day weekend. But for retailers, it’s a time to get to work attracting new customers and maximizing the holiday when consumers are ready to shop and take advantage of amazing offers. So, standing out and offering unique incentives is crucial to capturing the attention of your target audience—especially in this increasingly competitive landscape.

That’s where Acima Leasing can help give you that competitive edge with a lease-to-own (LTO) solution that meets your customers’ needs and enhances your retail strategy. With Acima Leasing’s alternative to financing, retailers can tap into a larger consumer base, providing flexible lease renewal payment options that make holiday shopping more accessible and appealing. Read on to find out how you can differentiate your store from competitors by integrating Acima Leasing’s LTO solution and offering a value proposition that resonates with cost-conscious consumers. 

The Importance of Seasonal Marketing in Attracting New Customers 

Labor Day marks the unofficial end of summer and is associated with major sales events across various retail sectors. As a retailer, it’s a prime opportunity to introduce innovative marketing strategies that blend the festive holiday spirit with exciting retail promotions to drive customers to your store or site.

Seasonal marketing—whether on Labor Day, Christmas, or any other major holiday—is key to your successful sales throughout the year. Why? These events directly appeal to consumers who are conditioned to look for holiday sales on furniture, mattresses, appliances and other items they need. By leveraging the excitement around the holiday, retailers can effectively increase their reach and draw in a crowd eager for discounts and special offers. 

Benefits of Lease-to-Own During Holiday Shopping 

Offering lease-to-own is a great option during holiday seasons and other times when customers are planning significant changes at home. Here’s why:

• Acima Leasing’s services enable customers to acquire and enjoy products they desire with manageable lease renewal payments (aligning perfectly with the shopping trend of Labor Day sales).

• This approach supports customers’ shopping flexibility and positions your store as a smart and responsible shopping supporter.

• Offering this option can enable more completed transactions, and foster long-term customer loyalty. 

• By incorporating lease-to-own options, retailers can connect with a broader demographic, including budget-conscious shoppers and those with less-than-perfect credit. 

• Acima Leasing offers an alternative to credit and financing allowing you to tap into a wider pool of potential customers who are eager to shop this Labor Day. 

Key Strategies for Increasing Reach and Transactions During Labor Day Weekend 

Ensuring a successful Labor Day weekend involves more than just offering special discounts and offers. It revolves around understanding consumer behavior and leveraging effective payment solutions like Acima Leasing’s lease-to-own solution to meet their needs. Here are some key strategies to consider in order to maximize your business’s success: 

Promote Lease-to-Own Benefits 

Highlight that your retail business provides the advantages of a lease-to-own solution. Lease-to-own customers can acquire ownership of your products by making manageable lease renewal payments or exercising an early purchase option. If a customer no longer desires to keep the item, they have the flexibility to cancel their lease and return it to Acima Leasing at any time. Acima Leasing offers a quick application process, whether you’re a physical store, online store or both. 

Target Seasonal Marketing Strategies 

Incorporate seasonal themes into your marketing initiatives. For example, tailor promotions during your Labor Day sale to address end-of-summer needs, like home updates or back-to-school devices. Acima Leasing’s lease-to-own option provides the perfect solution for these seasonal choices, allowing customers to shop without using credit.*

Work with a Trusted Lease-to-Own Provider 

Collaborating with the right lease-to-own provider will ensure a smooth and successful Labor Day weekend. Acima Leasing’s easy payment options provide a positive leasing experience, which is critical for attracting and retaining customers. 

To maximize the impact of your Labor Day weekend sale, it’s essential to understand your target audience and personalize promotions accordingly. Combining attractive lease-to-own options with effective seasonal marketing strategies can create a compelling value proposition.

Practical Tips for Implementing Flexible Easy Lease Renewal Payment Options 

Let’s face it: While lease-to-own is earning trust as an alternative option to credit and financing, customers are still wary of it. It is important for Acima Leasing to have clear communication on the leasing process. Marketing information displayed prominently in-store and online, and let it be known that the application process is simple and quick which may encourage customers to feel more comfortable. Acima Leasing will create ways to train your staff to better understand the leasing process and help educate customers who may benefit from it. Customers will come away feeling confident about using it — and happy that you’ve provided a great leasing experience that keeps them coming back for more. 

Ready for a Transaction Lift This Labor Day? 

Embrace the potential of lease-to-own as a catalyst during your sales this holiday, and witness the potential for growth in your customer satisfaction and bottom line. By partnering with Acima Leasing, your store can offer a flexibility that Labor Day shoppers yearn for. Distinguish your business with innovative LTO solutions and watch your customer base grow this holiday season!