Memorial Day weekend marks the unofficial start of summer, a time when consumers eagerly anticipate not only spending quality time outdoors with friends and family. From barbecues and backyard parties to beach outings and camping trips, the festivities encompass a wide array of activities, prompting consumers to seek out the best deals on patio furniture. 

As a result, consumers look forward to taking advantage of the spectacular Memorial Day sales events that retailers offer during this holiday weekend. So, if you are a patio furniture retailer, how can you maximize your profit potential during this time? 

In this article, we’ll explore how retailers can leverage Acima Leasing to maximize their Memorial Day and other seasonal patio furniture sales, focusing on the specific needs and preferences of consumers during this key shopping period. 

What Customers Look for in Memorial Day Sales 

Today’s consumers are always on the hunt for a good deal, but even more so during major sales events (such as Memorial Day Weekend). The rise of eCommerce has exponentially expanded their options, with a multitude of online retailers and brick-and-mortar furniture stores competing for their attention. This abundance of choices grants shoppers the luxury of meticulously comparing prices, styles, and features across a vast array of products.

When it comes to patio furniture shopping, the variety of choices can be overwhelming — with options ranging from elegant patio furniture sets, dining sets and cozy lounge chairs to fire pit accessories, barbecue grills and stylish outdoor rugs. (And that’s before even picking colors, patterns and styles!)

However, within this wealth of options lies a significant opportunity for retailers who can adeptly cater to the specific needs and preferences of their customers. By offering personalized shopping experiences, expert advice and curated selections, retailers can establish themselves as trusted partners in helping customers find the perfect pieces to elevate their outdoor living spaces. 

What’s Hot in Patio Furniture This Memorial Day? 

Understanding what your customers are looking for is the key to creating a successful Memorial Day patio furniture sales event. Here are some trends on these summer outdoor essentials to keep in mind: 

High-Quality Lounging 

Consumers are always looking to save as much money as possible, especially on big-ticket items like outdoor furniture sets. Competitive discount offers and promotions will attract shoppers, but retailers shouldn’t compromise on high-quality products. 

Durability and Weather Resistance 

Outdoor furniture needs to withstand the elements. Consumers live in a variety of environments and they want furniture that will last. Highlight your furniture constructed from weather-resistant materials that can endure hot sun, rain and even occasional winter chills. 

Versatility and Functionality 

Modern outdoor spaces often serve multiple purposes. From entertaining family and friends to enjoying the summer weather, consumers are planning to spend a lot of time outside. Look to offer furniture that can be easily rearranged to accommodate dining, lounging or entertaining. 

Style and Comfort 

Don’t underestimate the desire for aesthetics. Offer a variety of styles to match different design preferences, from classic and traditional to modern and minimalist. That said, remember that comfort is key — plush cushions and ergonomic seating will make your customers want to spend more time outdoors. 

In addition to patio sets and lounge chairs, items like hammocks, outdoor sectionals, and daybeds are gaining popularity as people look for comfortable and versatile seating options. Dining sets equipped with fire pits or built-in coolers provide added convenience for outdoor entertaining, while weather-resistant materials like wicker, aluminum and teak ensure durability in various climates. 

Overcome Shopping Barriers with Flexible Lease Payment Options 

While consumers may be eager to take advantage of Memorial Day patio furniture sales, budget constraints can sometimes pose a hurdle. Whether it’s a young family furnishing their first home or empty nesters looking to refresh their backyard oasis, affordability usually plays a significant role in shopping decisions.

By working with Acima Leasing, retailers can alleviate these concerns by providing customers with a flexible leasing option with lease renewal payment options that work conveniently with their payday, allowing customers to get the patio furniture they want and need without using credit.* This accessibility not only increases conversion rates but also fosters customer loyalty and satisfaction. 

Increase Traffic and Widen Your Customer Base 

Incorporating Acima Leasing into your Memorial Day patio furniture sales strategy not only benefits customers but also provides you with a competitive edge in the retail market. By offering convenient lease renewal payment options alongside existing compelling discounts and promotions, retailers can attract new customers, boost sales and strengthen brand loyalty. You’ll also provide flexibility to customers with different needs, aiding them in their shopping decisions. 

Furthermore, by aligning with consumer preferences for quality, durability and attainability, retailers can position themselves as trusted partners in helping customers create memorable outdoor living spaces. As retailers embrace Acima Leasing as a strategic ally in their Memorial Day sales initiatives, they can unlock new opportunities for growth and success in the retail landscape. 

Acima Leasing: A Win-Win for Retailers and Customers 

As you prepare for Memorial Day weekend, remember that it’s not only a time for outdoor gatherings and celebrations — it’s also a prime opportunity to drive patio furniture sales and expand your customer base. By understanding the diverse needs and preferences of consumers during this key shopping period and leveraging Acima Leasing to overcome budget barriers, you can create a memorable sales event that resonates with customers and sets your retail business apart from the competition. So, seize the moment, implement Acima Leasing into your stores, and watch your Memorial Day patio furniture sales soar to new heights!