If you’re a retailer who wants to learn how to attract more back-to-school customers to your physical or online store — class is officially in session!

As customers shop for the best back-to-school deals, the competition among retailers for customer loyalty can reach an all-time high. Students and parents seek convenient, budget-friendly ways to shop for essential school supplies, like student laptops, other high school tech gear, off-to-college deals on furniture, electronics and appliances. Integrating a lease-to-own solution like the one from Acima Leasing into your checkout process can be your secret boost, differentiating your store and attracting a broader customer base.

Let’s add up all the ways you can make this a profitable back-to-school season for your business! 

The Challenge: Making School Supplies Accessible for All 

With students preparing for different educational levels, an affordable back-to-school option is essential. Retailers face the challenge of offering cost-effective solutions while catering to diverse financial situations. While the back-to-school season is a significant period for transaction growth, it also highlights the budget strain back-to-school shopping puts on many families.

From kindergarten to college, the list of necessary supplies grows each year, including backpacks, notebooks, uniforms, laptops, tablets and even dorm furniture. For many parents and students, shopping this time of year can be daunting, and financing often requires excellent credit, leaving many potential customers needing a viable shopping solution. This barrier can significantly limit your store’s revenue potential during this crucial shopping season. 

The Opportunity: A Lease-to-Own Solution for Smart Shopping 

Introducing Acima Leasing’s lease-to-own solution can empower your business to capture the attention of customers who prioritize budget-friendly shopping. Here’s how lease-to-own may benefit you: 

Inclusive Shopping 

Incorporating lease-to-own welcomes customers in various stages of life, expanding your customer base and allowing more families to access the items they need without using credit.* This inclusivity can position your store as a community-friendly, accessible option, which fosters loyalty and repeat business. 

Instant Shopping Power 

By offering a lease-to-own solution, you enable customers to make the necessary shopping transactions for the back-to-school season. Based on their application, they are eligible to be approved to lease up to $5,000 in merchandise, providing them more shopping power to get the items they need. This opportunity is particularly crucial during the back-to-school season when various items like laptops, tablets and school furniture are in high demand.

Easy Lease Renewal Payment Options 

Along with shopping power, Acima Leasing offers a convenient lease renewal payment schedule. This flexibility can lead to higher satisfaction rates and more completed transactions during the back-to-school period. 

Drive Traffic with Strategic Marketing 

To maximize the benefits of lease-to-own, consider implementing targeted marketing strategies such as the following: 

Compelling Content 

Create engaging content highlighting the convenience and flexibility of lease-to-own for back-to-school shoppers. Blog posts, videos and social media content can showcase how easy and beneficial it is to use these services and share stories of satisfied customers. 

SEO Optimization 

Utilize SEO strategies to rank for relevant seasonal keywords. Optimizing your website content can attract organic traffic from parents and students searching for budget-friendly shopping solutions. Ensure your product descriptions, blog posts and landing pages use these keywords to improve visibility. 

Leverage Technology for a Seamless Shopping Experience 

Back-to-school shopping can be stressful for consumers, and Acima Leasing’s mobile app and online platform may help simplify the process. This technology empowers you to offer a seamless shopping experience, from application to approval. Integrating Acima Leasing into your eCommerce platform can enhance the customer journey, making it smoother and more convenient. 

The Result: A Win-Win for Retailers and Shoppers 

By offering a lease-to-own solution with Acima Leasing, you can provide an exceptional customer experience and enhance your sales potential during the back-to-school season. Acima Leasing empowers you to expand your market reach, build lasting customer relationships, and make this year’s back-to-school season successful.

Remember, the key to success lies in offering inclusive, flexible and accessible shopping options for your customers and those you can attract to shop in your stores, not the competition’s. Embrace the opportunity to positively impact your customers’ lives and watch your business thrive.