The holiday rush may be over, but the shopping doesn't stop. Many customers find themselves needing essential items or wanting to refresh their spaces as the new year begins (1). A lease-to-own solution might be what you’re looking for to offer an accessible way to meet their needs while boosting your revenue. Read on to see how offering lease-to-own with Acima Leasing can help you connect with post-holiday customers.  

Why Post-Holiday Shopping Is on the Rise 

They holidays may be over, but customers still shop at the start of a new year for one of two reasons: 

• New Year's resolutions 

• Preparations for the season ahead 

Savvy customers may also continue their post-holiday shopping now that they may have more time after the rush of the holidays (2). This trend is driven by a desire to ease the hassle and burden that often comes with shopping during the busy season (1). 

Post-holiday shopping offers several advantages: 

1. Better Deals: Once holiday shopping is over, customers can focus on themselves. They can take advantage of end-of-year and New Year sales, often finding better deals than during the peak holiday season (3). 

2. Less Stress: 45% of consumers said they enjoy shopping during the period after Christmas (3).  

3. Budget Needs: Multiple payment options, including alternatives to financing, can help meet varying consumer budget needs and shopping preferences. 

This shift allows retailers to capitalize on post-holiday shoppers by offering attractive deals and diverse payment options such as lease-to-own. 

Understanding Your Customer’s Needs 

Traditional layaway programs — usually used for holiday transactions — have become less common post-holiday (4). The key to staying ahead of the curve is understanding what products and payment options your customers are searching for. By aligning your offerings with customer needs, you can position your store as the go-to destination for post-holiday customers. Emphasizing lease-to-own can help to invite more customers and support revenue growth. 

Lease-to-Own: A Modern Solution 

Acima Leasing offers a modern solution for customers seeking an alternative to financing. With lease-to-own they can shop confidently for those must-have new year favorites, like electronics, furniture, or appliances, making them more accessible whenever they want to shop. This translates to more transactions and happier customers who can ease into the new year without using credit.* 

Lease-to-own provides several benefits: 

1. Shopping Power: Once approved, customers can shop and enjoy their new products while managing their lease renewal payment on the Acima Leasing mobile app. 

2. Lease Renewal Payments: Acima Leasing offers easy lease renewal payment options and a simple schedule that works conveniently with their payday. 

3. Shop Without Using Credit*: This option is ideal for customers who may not be able to use financing or prefer alternatives to financing. 

Practical Tips for Implementing Lease-to-Own 

By offering a lease-to-own solution with Acima Leasing alongside post-holiday sales, you can position your business as the help they need. Lease-to-own is not just a lease renewal payment option; it’s a strategy to enhance customer loyalty and satisfaction. Here’s how you can make it work for you: 

1. Promote Early: Advertise that customers can shop with you and use lease-to-own. Use your website, social media, and in-store signage to highlight the benefits. 

2. Educate Your Staff: Training is key to effective promotion. Ensure your team understands the lease-to-own process and can explain it clearly to customers.  

3. Highlight Popular Items: Promote high-demand products like furniture, tires, electronics, jewelry and appliances that are ideal for lease-to-own. 

4. Offer Incentives: Consider offering special promotions or discounts for customers using lease-to-own with Acima Leasing. 

By following these tips, you can maximize the impact of your lease-to-own offerings and plan for a successful post-holiday season. 

Embrace the Power of Lease-to-Own 

By working with Acima Leasing, you can offer lease-to-own to help make post-holiday shopping simple and enjoyable for your customers. In other words, you can offer them shopping power to enjoy shopping for what they need. Apply today and learn how you can start providing lease-to-own with Acima Leasing as your choice alternative to financing and prepare for the post-holiday season!