A crisp breeze and falling leaves aren’t the only thing in the air this time of year. Fall also presents a prime opportunity to improve your customer shopping experience for appliances — mainly for two reasons: Consumers are gearing up for cooler weather and holiday gatherings as well as demand for high-quality kitchen appliances also tends to spike.  

To capitalize on this seasonal surge, offering lease to own with Acima Leasing may help fuel your sales growth this fall. Let’s explore how to accommodate the increase in consumer demand for appliances and how lease-to-own may help shift demand into revenue opportunities for your business. 

Why Fall Appliance Upgrades Are Important 

With the holiday season just around the corner, families start planning for gatherings, dinners and celebrations — all of which require reliable and efficient kitchen and home appliances. Additionally, the back-to-school period means more meals being prepared at home, increasing the need for top-notch kitchen equipment. Upgrading appliances in the fall ensures that households are ready to handle the increased usage and demands of the upcoming holiday season. 

Expand Your Customer Base and Boost Sales 

One of the key challenges many retailers face is converting browsers into customers. By introducing lease-to-own as an option, you can confidently face this hurdle and grow your customer base. The lease-to-own option may appeal to a wider range of customers, including those who may be hesitant to get the items they need (especially appliances) due to their holiday shopping.  

Whether it’s young families looking to establish their first home or renters seeking to upgrade their living spaces, lease-to-own can cater to diverse customer segments. By providing customers with the ability to shop for appliances using a lease, you’re not only addressing some barriers to shopping but also cultivating long-term customer loyalty.  

Repeat customers are more likely to shop again, and lease-to-own can serve as a gateway to building lasting relationships. Additionally, offering a variety of payment solutions can enhance customer satisfaction, leading to positive word-of-mouth and increased referrals. 

Maximize Lease-to-Own Impact 

To effectively leverage lease-to-own, consider implementing the following additional retail strategies when selling appliances to customers: 

Highlight Energy Efficiency 

Emphasize the long-term benefits associated with energy-efficient appliances. Customers today are more environmentally conscious and often look for ways to reduce their carbon footprint — so highlighting energy efficiency can make the choice feel like a smart, future-oriented decision. For example, showing how an energy-efficient refrigerator can reduce electricity usage over time can make the feature more appealing. 

With lease-to-own, these models may become more accessible to them, and customers can enjoy energy savings. 

Showcase Premium Models 

Create dedicated displays or sections featuring high-end appliances. Then, as you highlight these products' unique features and benefits, take the opportunity to emphasize how lease-to-own makes them more accessible.  

For instance, you can showcase stainless steel smart refrigerators with advanced cooling technologies to store all of their fall leftovers. Or demonstrate how high-efficiency washing machines save water and energy for extra laundry they may be doing for visiting family members. These premium models often come with standout features, and you can enhance their appeal with the fact that customers can shop for them using lease-to-own. 

Equip Your Store Team 

Provide comprehensive training to your sales associates on the benefits of lease-to-own. As a retailer working with Acima Leasing, you will have access to information about lease-to-own to onboard your team. Your store team should be equipped to explain how lease-to-own works and the easy application process through Acima Leasing. Confidence and knowledge from your store team can significantly increase customer interest and trust in your lease-to-own solution.  

Own Fall with Lease-to-Own 

Fall is the perfect time for special holiday meals and gatherings, making it essential to have top-notch home appliances to keep up with the festivities and maintain a clean, welcoming home. This time of year offers a golden opportunity to fuel your appliance sales for all of your existing and potential customers. However, these customers are also likely keeping an eye on their budget, thanks to the shopping needs of getting the kids back to school or anticipating the upcoming holidays.  

By offering lease-to-own, you can ease their concerns while pairing them up with the appliances they want and need. As a result, you can create an opportunity for your business to expand its customer base, increase revenue and build long-term customer relationships.  

Contact us today and discover how Acima Leasing can help you unlock the full potential of the fall appliance market!